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Why Good Communicators Should Start Marketing Agencies

To become a successful marketer, you just need to communicate well. Marketing is fundamentally about communication because the essence of marketing is to convey messages that inform, persuade, and remind consumers about products, services, or brands. Excellent communicators like yourself often want to take their skills and talents to the next level by beginning their […]

15 Marketing KPIs You Should Be Monitoring for Ultimate Success

As marketers, we know marketing strategies require testing and constant tweaking to deliver the best results. Analytics tools, dashboards and marketing software can help you measure your clients’ digital marketing efforts on a wide range of key performance indicators (KPIs). These various metrics show successes, shortcomings and how a business’s marketing efforts impact its goals. […]

Your Guide to Effective Client Management

We all love our clients. After all, they are our bread and butter. But while some clients are easy to please, others are, well, a bit more challenging. How can you oversee your clients to both please them and keep your own sanity? The answer is effective client management. Good client management enables you to […]

The Most Critical KPIs for Marketing Agencies To Track in 2021

Marketing is an industry that is worth billions of dollars worldwide. It became even more critical during the COVID-19 pandemic because face-to-face business became more difficult. If you want to build a marketing agency during these uncertain times, you need to keep yourself updated and have key performance indicators to gauge your success. When it […]