How to start your clients’ social media journey

By Howard Pearl on Apr 21, 2021

Whether you’re putting proposals for social media management jobs, or you’re ready to work with a new client who just signed a contract with you, starting on the right foot with every new client is essential. 

We at Umbrella suggest you create a winning social media strategy for each client you work with. Without a plan, you won’t understand what your goals are. Who your target audience is, and what are their demands? Hence, it will be hard for you to achieve results on social media. 

This article will help you learn why a social media strategy is essential, what you need from your potential client to get started and create a social media strategy. Most importantly, you will learn how to create a social media strategy. 

Why is social media strategy important for every business?

A social media strategy ensures that your social media efforts are fruitful and support your business goals. Below is the list of reasons a social media strategy is essential to a business. 

• Brand awareness 
• Integration with traditional marketing strategies 
• Customer support
• Collection of data 
• Use social media with the intent 

All of these reasons are well enough to consider that social media plays a vital role in the success of every business. How can you help your client with social media if you have no data, no keywords, not goals, and no industry knowledge? A social media strategy will get you all these data points and more. 

What do you need to create a social media strategy?

You need the following from your client to create a social media strategy:

• Approval of this strategic project
• Access to Google analytics
• Customer avatar information
• List of social media channels 
• The top competitors 
• Basis keywords understanding 
• Any other relevant information 

If you’re facing trouble getting access to this information, or if some information isn’t available, try to gather as much data as you can. This data will help you do better research, and you can get more strategic and accurate with your report. 

How to create a social media strategy 

Choose social media marketing goals 

Before creating a winning social media strategy for your client, it is crucial to establish your objectives and goals. Without these things, you have no way to measure success and return on investment (ROI). 

Set SMART goals, each of them should be:

• Specific 
• Measurable 
• Attainable 
• Relevant 
• Time-bound 

This framework will guide your actions and ensure they lead to accurate business results. 

Vanity number metrics of your client’s social media profiles, like the number of likes and followers, are easy to track, but it’s pretty hard to prove their value. Instead, focus on things like click-through, engagement, and conversion rates. 

Learn everything about your client’s audience

It is essential to know your audience and what they want to see on social media. This helps you create content that they will like, comment on, and share. This can also help you turn social media followers into customers for your business. 

Social media analytics can provide a ton of valuable information about your client’s followers, their location, and how they interact with your brand on social media. These insights help you refine your strategy and better target your audience. 

Jugnoo, an Uber-like auto-rickshaws service in India, used Facebook Analytics to learn that 90% of their users who referred other customers were between 18 and 34 years old. 60% of that age group was using Android. They used those reports to target their ads, resulting in a 40% lower cost per referral. 

Decide which networks to use 

After knowing about your client’s audience, you need to decide which social networks to use. For the fashion industry, people prefer to use Facebook and Instagram. Twitter, on the other hand, is used primarily for customer service. 

In today’s world, almost all small and medium-sized businesses use social tools to communicate with customers. You might not know that Facebook and Instagram outrank even email for this purpose. 

If your client wants to raise their products or services visibility via Facebook Ads. They will want a higher ROI. 

What if you cannot provide Facebook Ads services to your clients due to time and human resource scarcity? As a marketing agency, you can attract more clients by increasing your services portfolio. It is the right of every social media marketing agency to look for new opportunities. This is where you need to opt for White Label Social Media Services.

White Label Facebook Ads Services 

This is the solution for your time and team shortage issues. White label firms allow you to resell Facebook advertising services of them.  

A white label agency acts as a third-party vendor for you. It provides white label social media services to your current and potential clients. You only serve as a mediator. For your clients, it’s you who is providing the service, but there is a white label Facebook ads specialist working in the background. 

How do white label white services work? 

• First Step – when you sign up for a new client, you can collect the payment and all the required information and inform us, i.e., the leading white-label Facebook Ads reseller.

• Second Step – once you pay the discounted price and send the necessary information to get started, we will start the work immediately. You can focus on getting more clients and relax. 

Summary 

The role and value of social media need no introduction. With billions of active users worldwide on social media, the benefit of leveraging our thirst for interesting social content is clear. 

Selling social media as a service to your small and medium-size business customers is a no-brainer. But what if social media management for clients is not in your wheelhouse? 

White-label platforms like Umbrella exist precisely to address this issue. Being a partner with us will help you focus on providing your clients with more essential services like software development, email marketing, website design; we will take care of your Facebook ads services. 

Our Facebook advertising services include ad creation and setting up campaigns, and deployment. Additionally, Umbrella’s white label social media services include optimization of an ongoing campaign and provide you with a live view dashboard and regular reports.