Discover the FREE PLAYBOOK from World’s Best Marketers 
In the ever-evolving landscape of digital marketing, agencies play a crucial role in shaping how businesses engage with their audiences. One such rising star is Matthew Fridge, the owner of Headspace Media, a video content and strategy agency he launched in early 2020. Matthew’s journey is a compelling narrative of transformation—one that begins with his […]
Category Archives: Business Insights
The Financial Benefits of Franchising with a Bigger Marketing Agency
In the competitive world of business, finding a strategic advantage can be pivotal to your success. One such advantage is marketing agency franchising. By aligning with a larger, established marketing agency, you can unlock a range of financial benefits that could significantly enhance your profitability and growth potential. This blog will delve into the financial […]
Are Client Relationships The Key To Marketing Agency Sales?
Client relationships are the backbone of any successful marketing agency. As an agency owner, you understand that building and maintaining strong connections with your clients is crucial to your success. Your ability to sell your services and retain clients is directly tied to the strength of these relationships. Here’s why client relationships are the key […]
What Are The Most Successful Marketing Agencies Doing In 2024?
In 2024, navigating the marketing landscape means embracing a blend of advanced technology, personalized strategies, and creative innovation. As you look to Umbrella to help start your own marketing agency, grow your existing marketing agency, or as a marketing agency partner, consider these top trends shaping the most successful agencies this year: stay ahead by […]
How Data Analytics Enables Marketers to Understand Customer Behavior
Recently, we discussed 10 Effective Strategies for Ethically Collecting Customer Data and Building Trust. Today we want to discuss the related topic of the ways we can use data analytics to understand customer behavior. Analyzing and understanding customer behavior is the foundation of business today. Once upon a time, marketers made decisions and spent marketing […]
42 Tips on How to Launch a Marketing Agency: A Checklist
Last week we gave you some questions to ponder while considering Should I Start a Marketing Agency? This week we want to give you a practical, succinct checklist for how to launch a marketing agency. These should give you food for thought and help your brainstorm! ☐ 1. Define Your Industry Niche: Determine your target […]
Should I Start a Digital Marketing Agency?
After running your own business or working in the businesses of others, you may find yourself thinking about whether or not to start a digital marketing agency. You may have an educational background in that area or have gained extensive experience and success helping others with their marketing. But in every new endeavor, there are […]
A Practical Guide to Lead Generation for Marketing Agencies: Strategies, Tools and Implementation
It’s not enough to know how to serve your marketing clients well. Before you can provide your clients with the best marketing services (whether implemented by you or white label marketing experts), you need to find them. You need to find hot, qualified leads who need your services. You need to optimize lead generation for […]
11 Ways Your Marketing Agency Can Maintain Good Client Relations
Landing a client for your marketing agency is only the beginning. You must know how to foster good client relations for your marketing agency to be successful. There is both an art and a science to maintaining good relationships with your clients. Here’s some advice we’ve learned from years of experience. 1. Do the work […]
7 Ways to Increase Digital Marketing Agency Profits
You could have the best digital marketing agency in the area and still be less profitable than you could be. This is true with any business. Increasing your digital marketing agency profits takes more than just being good at your job. It takes solid strategy and processes to show good profits year after year. Here […]