Apr 15, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Podcast Advertising: A Powerful, Often Overlooked Marketing Channel
If you are like most marketers, you are always looking for new, effective ways to...
Apr 8, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
The DOJ Website Accessibility Guidelines: What Marketing Agencies Need to Know
A few weeks ago, on March 18, 2022, the Department of Justice (DOJ) finally published...
Apr 1, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Use the Facebook Ad Library to Increase Clicks and Conversions
If you are creating and running ads on Facebook or Instagram, no doubt you are...
Mar 25, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Brand Awareness: What It Is, Why Your Clients Need It and How to Develop It
We know you want to be able to show hard evidence of your success to...
Mar 18, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
LinkedIn Marketing: An Absolute Must for B2B Businesses
No doubt you’ve used LinkedIn to help market your B2B clients, but are you really...
Mar 4, 2022
Why Your Agency Clients Need a Full-Funnel Marketing Strategy
As marketers, we all know the importance of guiding customers through the marketing funnel. But...
Feb 25, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
How to Combat the Decline of Organic Social Media Reach
Remember the good old days of not very long ago? When you could publish an...
Feb 18, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Drive Agency Client Success with B2B Explainer Videos
Video is a marketing must today for engaging clients. It’s firmly ensconced in the marketing...
Feb 10, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Don’t Hire a Dud! How to Hire Staff for Your Digital Marketing Agency
It’s a given that your digital marketing agency is only as good as your people,...
Feb 3, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Overcoming Cognitive Bias for Sales and Marketing Success
We all like to think that we are rational beings. We like to think we...
Jan 28, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Improve Your Clients’ Bounce Rates – What You Need to Know
Are any of your clients seeing a lot of web traffic, but little action? In...
Jan 21, 2022
By Deborah Kurfiss, Umbrella Content Marketing Director
Be Ready for These 2022 Social Media Trends
The world has changed in the face of the pandemic, and though social media was...