Tricks to accelerate a purchase in a customer’s buying journey for your clients

By Howard Pearl on Apr 8, 2021

Are you looking for ways to accelerate the shopping funnel process for your clients? That’s a smart approach to achieving a high return on investment. The lesser the amount of time invested by a lead in the shopping funnel, the higher the ROI.

To keep leads moving and close deals faster, your client’s business must align with the customers buying journey and engage with them at relevant times in the sales cycle.

Whether your clients build an online business or chase customers to their store, the website is the first impression a prospective customer will have of their business. Hence, your client’s business website must be optimized to accelerate the customer buying decision process. 76% of buyers consider the design of an e-commerce store website as the most crucial factor in a buying decision.
If you want to convert one-time visitors to life-time customers for your clients, you must begin with understanding the road map to nurture your client’s prospects every step of the journey.

What are the stages of a customer’s buying journey?

1. Awareness Stage

The awareness stage resides at the top of the marketing funnel, where the customer encounters a challenge and tries to find the root problem. Put yourself in the shoes of customers and answer the following questions.

• How and where will I research this problem?
• What symptoms am I experiencing?
• What are the search terms that I will use to define the problem?

Answering these questions on behalf of customers will help you understand their digital pain points, and you can create content tailored to their specific needs, including blog posts, ebooks, reports, infographics, white papers, etc.

2. Consideration Stage

Buyers in the consideration stage have a clear understanding of the problem and are actively searching for a resolution. To offer appropriate solutions to them, understand their needs by answering the below questions.

• What terms will the buyer use to search for solutions?
• How will they weigh the good and bad when assessing alternatives?
• What type of content will buyers search to educate themselves?

70% of buyers use Google at least 2-3 times during their research. If you have answers to these questions, you can optimize your content strategy. However, the challenge is to optimize content for each buyer. A good place to start is to partner with a white label reseller.

3. Decision Stage

After weighing all the alternatives, the buyer in the decision stage selects their preferred business, products, or services. Now when you have presented a list of potential solutions to your client’s prospects, you are ready to answer the following questions.

• Why should a buyer choose your client’s business over a competitor?
• Are you providing them with a simplified buying process?
• What are the additional benefits that your client provides to its customers?

Adding testimonials, case studies, product descriptions, product comparisons, or consultations can help you convince the prospects to pick your clients over their competitors.

4. Retention Stage

When you build an online business, your key goal is to gain orders. But is that the end of work? No!

Now when the consumer is ready to invest dollars, the next step is to retain them or encourage them to opt for additional purchases or services. To make sure that your buyers stick around, begin with answering the following questions.

• How are your client customers using the services/products?
• What are the limitations of your solutions?
• Where are the consumers achieving the most value?
• How are you communicating with your client customers?

For customers in the retention stage, email marketing plays a vital role to reinforce the value proposition by conducting polls, sending satisfaction surveys, or reward programs. 82.4 % of buyers prefer to shop from brands that offer rewards programs. The website content must include product updates, how-to-guides, training courses, NPS surveys, etc.

Let’s move on to simple yet effective tricks that you can implement to accelerate a purchase in a customer’s buying journey for your clients.

Optimize your website for conversion

To reduce funnel friction, you must improve the website to achieve higher conversion rates for the client.
A well-optimized website can facilitate a simplified buying process that pushes leads down the marketing funnel quickly. Since the website is the first impression of your online store, it must be formatted efficiently and packed with engaging and reliable content, simplified and short order forms, resulting in a friction-free path for buyers.

Use Automation

Implementing automation in the sales pipeline surges the lead score. Begin with picking repetitive and systematic tasks, such as follow-ups and lead qualification. With tedious core business functions, it’s hard to follow up on each customer, but when you have drafted follow-ups in advance and send them automatically, your customers are happy in a jiffy!

Another aspect that is quite challenging for most business owners and requires automation is sales-ready lead qualification. Leverage the services of a white label reseller to achieve a quicker and more efficient qualification process for your clients.

Implement Paid Search

To get your client’s business ahead of the competitive curve, you must enter into the minds of the searchers. Implementing paid search allows you to secure a position on the first page of SERPs, resulting in increased traffic and brand recognition.

With targeted keywords, CTAs, promotional ads, landing pages loaded with educational content, you can nurture leads and convert them to paying customers.

Leverage Social Media

When you build an online business in the current social media-driven era, maintaining your brand’s voice through social media feeds is the key to acquire new leads and retain the old ones. 55% of buyers search for information over social media before buying a product or service. Conducting events and polls to engage the audience, uploading testimonials of satisfied customers, peer opinions, product reviews, connecting with relatable brands – each of these steps is driven towards winning the confidence of prospects which leads to a faster sales cycle.

Conclusion

Since we are living in a customer-centric age with cut-throat competition, businesses cannot afford to ignore the demands of the customers. Regardless of your business niche and the channels you operate, keeping user intent in mind at every phase of the buyer’s journey is of prominence. Understanding customer’s behaviour in each phase of the journey and adding personalization effectively increases the likelihood of conversions.

If you still need help wrapping your head around accelerating the sales cycle for your clients, get in touch with a white label reseller, they will do everything on your behalf without taking the credit for the success of your client’s business.

Summary

If you are still wondering how to make buying process effortless for your clients’ customers and help them close deals quicker, read now and get in contact with a white label reseller.