By Sean Brooks on Jun 17, 2021
Running a digital marketing agency requires a lot of time. The flow of tasks may seem endless and daunting, but you can significantly improve your agency’s productivity by using some smart tips.
Staying productive in this industry can be a challenge, but with the right techniques, tools, and psychological hacks at your disposal, you should be in a much better position to maximize your impact.
We have put together a list of more than ten time-saving digital marketing hacks to help you do more within your 24 hours and maybe earn you a few minutes of well-deserved lollygagging while you are there. So, let’s go!
Set a schedule
Multitasking is a part of a business owner’s lives. But sometimes, focusing on one task can be more efficient than juggling five all at the same time. This is true, especially when you are about to tackle a task notorious for being a total time stuck, social media.
How much time do you spend on social media right now? Studies found that over 60% of marketers spend at least six or more hours on social media marketing activities. You can save time by breaking social media into smaller tasks to tackle in batches, kike writing copy, creating posts, and scheduling.
Have you ever noticed how some businesses can schedule their posts at the same time every day, even on holidays? They aren’t sitting there waiting to post each day at the same time. They’re probably using a scheduling tool to schedule in advance. You can also opt for it, especially if you are already batch creating posts for the month.
Create and follow a marketing calendar
Have you ever launched a new service or product and wished you announced it on social media? Or wish you created a page to introduce your new service.
Adding more hours is not feasible and possible, so you can create a marketing calendar. It can help merge your production schedule with your marketing efforts. Do you release a new product every December? Put it in your marketing calendar. Then start creating social media blogs, posts, or any other marketing strategy to help get the word out leading up to the launch.
There are dozens of marketing calendar templates available online to help you get started. We know creating and maintaining a marketing calendar does take a bit of time, but the time saved is worth it.
Use templated for repeated tasks
Are you creating the same posts every month and just changing out the image? Do you have any format that all your posts need to follow? Or maybe you always have a hard time memorizing what size image to use for Instagram or Facebook. Create a template for all of these. We would suggest you create a product launch calendar template, so you won’t need to reinvent the wheel constantly.
Templates can save you a lot of your valuable time by eliminating repetitive tasks/steps. Social Media Today is offering one of the best templates you can use.
Invest in useful applications to automate
Wouldn’t it be cool to automate specific tasks like posting new blog posts on Facebook when they are published? or update your reading to-do list whenever any news comes out that could impact your business? Or maybe automatically send out emails to the previous customers when you offer a special deal?
Well, you can automate all these things easily. You don’t have to be in the NASA Mission control centre to do it. There are dozens of automation tools to help you tackle all the marketing tasks and other business tasks. Web-based tools like Zapier, Trello are some of the tools you can use to integrate different parts of your business. In the beginning, it will take time to set up. But once set up, you will have more time to focus on other valuable tasks.
Outsource some of your tasks
Don’t hesitate to outsource specialists. It has proven to be more effective than trying to do everything in house. Nobody is a specialist in every field; we sometimes face tasks beyond our scope.
If you feel that some tasks do not come easily for you, delegate them to contractors. It will allow you to focus on the things your company is really competent in. There is nothing wrong with outsourcing tasks when you don’t have enough time to complete them on your own. You can also opt for a white label digital marketing agency, and their specialists will do an excellent job for you.
Optimize your meetings
We know how disturbing it is when one’s daily workflow is interrupted by endless meetings. Optimizing this process will help you save more time for working.
Below are some tips on how you can optimize your meetings:
Use lead generation software
Generating news leads to one of the biggest challenges for many digital marketing agencies. One time-saving solution is to use a relevant widget on your company’s website as a lead generator. It is a simply fantastic idea and a win-win for both parties. You offer your site’s visitors something valuable, and in return, you get their emails.
Qualify your leads
After a successful collection, you have to process those leads. And here, you waste a lot of your precious time communicating with people who aren’t interested in the services or products you’re offering or are not bringing any value to your business. That’s why you need to qualify your leads and focus on the prospective ones.
The criteria by which you define whether a lead is worth your attention or not may differ depending on your company’s goals and objectives. For a digital marketing agency, a lead’s business role, influence on their company’s decision, and purchasing power are to be your most important considerations.
Curate instead of creating
It’s another way to mitigate time-consuming content creation tasks. Essentially, you bring all the pre-existing information and insights together rather than coming up with something totally new.
Today, it is always good to bring something new to the table. That is what instigates and increases engagement. However, it is undoubtedly harder than using what is already out there.
Find and take the best information on a subject. Then compile it into a new, more in-depth and primary resource for others to use.
Use a Chatbot
Today, AI-fueled website pop-ups are available. These are essentially 21st-century customer support. AI chatbots can perform all the tasks of a customer support person by providing the answers to user questions and concerns.
They are automatic, offer a consistent voice to your brand, and provide instant support to customer problems 24 hours.
Repurpose your old content
Content creation can take a lot of your time. You will spend an entire day researching, writing, publishing high-quality posts, etc., and the distribution process can even take more time. Once you create, though, you have a valuable resource.
Many people make the mistake of leaving it there. It remains a video, blog post, or podcast, and nothing else. Over time, it stagnates and slips to the bottom of the content pile on your website.
Rather than creating something new, why not turn it into something new? Take that video and make an article of it or vice versa. This transformation saves time and opens the same valuable information up to the new platforms and audiences.
Sometimes we can all use a little help. For every 20 minutes of tasks you delegate, you can save 100 minutes per week. That’s more time to focus on brainstorming digital marketing ideas to help your small business and beating your competition instead.
It is better to consider delegating some of the routine tasks to other members of your team. In the beginning, you may spend some time explaining your marketing strategy. But you will save time once they are up to speed. And if you do not have a team, consider outsourcing tasks like social media advertising, SEO, email marketing, etc., to a white label digital marketing agency. Their specialists will do all the tedious tasks for you, and you can also resell all those services.
Hustling is just a part of the business owner’s life. Implementing the above-mentioned time-saving marketing hacks can help you find some time to focus on the other parts of your business.
Plus, saving time can earn you much-earned relaxation on the beach or at the local restaurant. So, if you are serious about saving time, check out Umbrella and see how it can be the answer for your business.
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