Why SEO is critical to online reputation management

By Darren Johnson on Jun 7, 2021

In today’s digital age, before anybody does business with a brand, they will google their name. The information that appears on the first page of SERPs when a brand’s name is searched for is what they perceive they are. That’s why online reputation management and search engine optimization (SEO) are more vital than ever.

We know it is difficult to know when a bad reputation will hit your client’s business. But your client’s online reputation can become poor if you don’t take action right away. The reasons for a brand’s bad reputation can be a consumer raising concerns and wanting to be heard, a customer leaving negative online reviews, or simply a human error. At the end of the day, you won’t be able to control the quantity and quality of reviews your clients get.

Online reviews are those essential tools you should always keep in your SEO arsenal to prevent your client’s brand from garnering a negative online reputation. It is better to strengthen your client’s online presence and get them found by their target customers with white label online reputation management.

This post will discuss the difference between SEO and reputation management, why SEO is critical to online reputation management, and the consequences of poor online reputation management SEO strategy.

What’s the difference between SEO and Online Reputation Management?

Most often, people confuse SEO with reputation management. These two terms are closely connected, but it doesn’t mean they are the same. Online reputation management and SEO are two different marketing efforts. It is important to understand the difference between SEO and reputation management; only then you’ll know how they work together to improve digital presence.

Search engine optimization (SEO) is the process of acquiring traffic and leads to your website through the organic search result. It deals with the technical aspect of optimizing your website structure based on the guidelines set by the search engine, so your site can be crawled, interpreted, and indexed by search engines. An SEO agency can help you perform on-page and off-page optimization to increase your site’s online authority and conversion rates. Leading SEO companies are also offering a Pay Per Result SEO service, which means they will exclusively work to rank your client’s business for the search phrases your client chooses, and you only pay when your client gets on Google’s first page.

On the other hand, Reputation management is the act of managing your client’s online reviews and brand mentions across various online platforms. ORM ensures that prospects find the right information about your client’s company online. It involves review generation, online reputation repair, review monitoring, and review response publishing.

SEO serves as a component of online reputation management. Both approaches share the same goal, which is to strengthen your client’s brand credibility and authority. Having good reviews can only help with visibility, but having those reviews in tandem with a high-quality SEO strategy can help your client’s business reach the “local 3” status on Google.

Why is SEO critical to online reputation management?

SEO for online reputation management is an important part of online success. When paired together, online reputation management SEO opens many opportunities to improve your client’s positive content rankings and drown out the existing negative search results.

Creates Strong Brand Recognition

New data is uploaded on the internet daily, and not all of it is in a positive light. Reputation management SEO ensures only positive content will be associated with your client’s brand. Most people think it’s just about ranking for industry-related valuable keywords, but it’s not the case. SEO reputation management also focuses on taking immediate action to protect your client’s brand name from negative content that can harm their business’s online reputation.

Convey Your Client’s Best Story

With the right strategy of online reputation management, you can take complete control of your client’s brand mentions and develop a positive narrative. Reputation management allows you to highlight your client’s positive reviews, and SEO ensures these content trample fake online reviews and negative search results.

Boost Your Client’s Local SEO

It is important to note that search engines only rank content that best satisfies the user queries. A large part of the ranking formula is based on local reviews, address and phone number consistency, and listing accuracy and name.

SEO for online reputation management is the best way to acquire positive customer reviews and improve your client’s local SEO rankings.  The more positive reviews you receive for your client, the more legitimate their brand appears to search engines. At the same time, SEO ensures their brand listing across various online platforms is consistent.

Develop Better Communication  

Your client’s social media pages, website, and other review platforms serve as vital customer touchpoints. Maintaining an active online presence can maximize your client’s website’s potential, provide immediate review responses, and gather actionable insights to improve their products and services. Acknowledging customer sentiment is also the best way to turn customers into loyal brand advocates.

Increase Online Trust

Recent research conducted by BrightLocal showed that 76% of consumers value online reviews as personal recommendations. The same study also revealed that a positive online reputation could convince 49% of customers to trust a brand and take the brand’s desired action.

So, it means if a brand wants to attract the right customers and earn their trust, they need to show positive brand-related content on Google search results. Reputation management SEO ensures this by tracking and mitigating negative reviews through active review monitoring methods.

With our white label online reputation management, you can monitor and manage the business reviews of your clients. More than that, you can also maintain and track the conversion history of your client’s customers.

Drives High Profits

Your client’s brand and success depend on having an excellent brand reputation. An outstanding brand image catches the ideal customers’ attention and makes it easier to move them to the bottom of the sales funnel.


Online reputation management SEO has a significant impact on the long-term growth of your client’s brand. And if you ignore SEO online reputation management best practices, you will waste vast opportunities to make meaningful connections with the right audience of your client. Don’t commit this mistake. Otherwise, your digital marketing strategy will fail. At Umbrella, we offer Pay per result SEO service, which means you will only pay when your client gets on Google’s first page.

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