Instructor at a whiteboard conducting SDR training in front of people with hands raised

How to Train an SDR Who Takes No Prisoners

By Tom Earnest on Jun 16, 2021

You may be debating between hiring a sales development representative (SDR) or outsourcing professional SDR services. Which choice will bring you more business? Which will give you the best ROI? One of your major considerations should be the complexities and expense of SDR training. It’s an SDR’s job to prospect, to reach out to business […]

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How to effectively sell Facebook advertising services to local businesses at scale

By Tom Earnest on Jun 8, 2021

Facebook has 1.56 billion daily active users. So, imagine the social influence you can achieve through advertising on it. You sell Facebook advertising services. That may include managing content, placing ads on Facebook, or both. There is no doubt that you’re an expert in Facebook, but your sales process may be disorganized. It may be […]

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Why SEO is critical to online reputation management

By Darren Johnson on Jun 7, 2021

In today’s digital age, before anybody does business with a brand, they will google their name. The information that appears on the first page of SERPs when a brand’s name is searched for is what they perceive they are. That’s why online reputation management and search engine optimization (SEO) are more vital than ever. We […]

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How to Resell Reputation Management and Always Stay on Positive ROI

By Sean Brooks on May 28, 2021

Today, almost every digital marketing agency is offering reputation management as part of its services. This is no surprise, as the online reputation management niche has grown significantly over the past few years and became a highly sought-after service. With the rise of review platforms and social media, consumers now have a strong voice that […]

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The Most Critical KPIs for Marketing Agencies To Track in 2021

By Suraj Jha on May 26, 2021

Marketing is an industry that is worth billions of dollars worldwide. It became even more critical during the COVID-19 pandemic because face-to-face business became more difficult. If you want to build a marketing agency during these uncertain times, you need to keep yourself updated and have key performance indicators to gauge your success. When it […]

The Umbrella Marketing Podacst : Episode 03 – Mailers’ Secrets to Increasing Sales ft. Devin Herz

By Itamar Shafir on May 20, 2021

Hi … and Welcome to The Marketing Umbrella Podcast! If you the owner of a local marketing agency who is looking to grow your business, OR maybe you are an entrepreneur looking to build an agency, then you would love The Marketing Umbrella Podcast! In each episode, we interview leading digital marketing experts and sales […]

resell online reputation management

How to build and manage an online community for your clients

By Tom Earnest on May 16, 2021

The best online communities are those attractive destinations that people want to return to again and again. But if you aim to build a new online community that will thrive, engaging your client’s customers, employees, or members, growing in ROI, and providing real business value. In that case, the first step is to start with […]

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Email marketing for agencies – A definitive guide

By Sean Brooks on May 13, 2021

Some people believe that email marketing is gone due to the latest advancements in technology that have prevailed in business. But people are still using email extensively, which makes email marketing one of the easiest and cheapest ways to promote a business. Do you know that the world sends and receives over 300 billion emails […]

The Umbrella Marketing Podcast Episode 02 – Go Social: Why Facebook is the Ultimate Marketing Machine with Brian Hahn

By Itamar Shafir on May 10, 2021

Following is the transcript for The Marketing Umbrella Podcast Episode 2, Go Social: Why Facebook Is the Ultimate Marketing Machine” with Brian Hahn. Or if you like, Listen to the podcast or Watch the video. And here’s the transcript! Hi … and Welcome to The Marketing Umbrella Podcast! If you the owner of a local marketing agency […]

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What is Google Local pack and why your clients need it

By Darren Johnson on May 8, 2021

Do you wish to increase your client’s business search engine rankings? Are you looking to increase your customer base? Do you want to improve their brand’s visibility in the local business listings?  White label digital marketing and advertising offer excellent opportunities to expand your client’s company’s reach worldwide. But they can also help you build […]