Discover the FREE PLAYBOOK from World’s Best Marketers 
The Provocation In August 2025, a new TechRadar survey made waves: nearly three-quarters of senior developers said they believe AI can handle most marketing functions, and almost a third went as far as saying it could replace entire marketing departments. To developers, this doesn’t sound far-fetched. They already rely on AI to debug code, optimize […]
Author Archives: Corinne Wainer
Why AI Agents Aren’t Replacing Your Agency, They’re Leveling It Up
You’ve seen the hype: AI agents are here, and they’re promising to do everything from writing your ad copy to running full marketing campaigns. Depending on who you ask, they’re either replacing agencies or becoming your new best employee. But what’s actually true? If you run a digital marketing agency, this guide breaks down what […]
You Have to Grow Fast to Succeed (and Other Startup Marketing Myths Debunked)
There’s a popular myth in startup marketing that success should be immediate—that if your business isn’t gaining traction fast, it’s already falling behind. But most thriving businesses don’t explode overnight—they build slowly, test relentlessly, and pivot often. In reality, the early challenges many startups face are not warning signs. They’re innovation signals. When reframed properly, […]
Why Quirky, Emotional Marketing Is the Future
Launching or scaling a brand in today’s saturated media landscape requires more than just ad spend or slick creative—it demands emotional resonance, bold storytelling, and a fearless embrace of the unconventional. Few marketing folks embody this mindset better than Peter Freedman, founder of the creative PR agency Thinking of Think. But his path wasn’t always […]
Part Three: Smarter Marketing with Zero-Party Data – Privacy, Personalization, and the Power of Asking
If AI and UGC dominated April’s headlines, zero-party data was the quiet MVP—the strategy more marketers started leaning into not because of hype, but because of necessity. As privacy regulations tighten, cookie-based strategies fade, and consumers get savvier, marketing teams are shifting toward a model that’s both smarter and more sustainable: asking for the data […]
Part Two: Why User-Generated Content Became the MVP of April Marketing
If you looked at your feed in April 2025 and thought, “Is everyone using real customer photos now?”—you’re not imagining things. Brands everywhere leaned hard into user-generated content (UGC) this month, and the data backs it up. But this wasn’t just a trend. It was a strategic shift that worked. As brands fight to stand […]
Part One: Smarter Marketing with AI – Why April 2025 Changed the Game
April 2025 has marked a significant turning point in the marketing landscape, with artificial intelligence (AI) transitioning from a buzzword to a central component of effective marketing strategies. From content creation to customer engagement, AI is enabling marketers to operate more efficiently and deliver personalized experiences at scale. The Rise of AI in Marketing According […]
Scaling a Digital Marketing Agency: Strategies from Margaret Sikora
Launching or scaling a digital marketing agency in today’s competitive landscape requires more than just great marketing skills—it demands customer-first thinking, a strong grasp of deliverability, AI-enhanced processes, and data-driven decision-making. Few leaders understand this better than Margaret Sikora, CEO of Woodpecker, a leading cold outreach platform. Her journey from customer support to the C-suite […]
Your AI-Driven Advantage: An AI-Powered Digital Marketing Agency
Starting a digital marketing agency might seem like a daunting task, but in today’s AI-driven landscape, it’s one of the smartest moves you can make. Artificial intelligence is transforming the marketing industry, helping businesses automate processes, optimize campaigns, and generate insights with unprecedented precision. Companies are increasingly relying on AI-driven solutions for content creation, audience […]
Your $835 Billion Opportunity: Why Now is the Best Time to Start a Marketing Agency
Starting a marketing agency might seem like a big leap, but in today’s digital-driven world, it’s one of the smartest business moves you can make. The post-pandemic shift has accelerated the digital transformation of businesses across industries. Small businesses, startups, and even traditional companies are rushing online, yet many lack in-house marketing teams. Instead, they […]