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By Corinne Wainer, Umbrella Senior Content Manager on Aug 21, 2024
Starting a marketing agency can be an exciting and potentially lucrative venture for you as an entrepreneur. Your decision will be driven by many things. Namely, a combination of passion, opportunity, and ambition. In 2024, there are several compelling reasons why you might be considering embarking on this journey. The increasing demand for digital marketing […]
By Corinne Wainer on Sep 15, 2024
Facebook boasts 1.56 billion daily active users. That’s a colossal social influence for any business. You know the platform well as someone offering Facebook advertising services, whether through managing content, placing ads, or both… but how organized is your sales strategy? If your process is uncertain or lacks a structure, this guide is for you. […]
By Deborah Kurfiss, Umbrella Content Marketing Director on Sep 15, 2024
You can spend time and money developing the best content in your clients’ industries, but if you don’t effectively get it in front of people, you’ve wasted your time. This guide will help you build an effective content distribution strategy that reaches your clients’ customers and motivates them to engage. The Three Kinds of Content […]
By Umbrella on Sep 6, 2024
Just a few years ago, there were 5,523 digital advertising agencies in the US, and that doesn’t include agencies that specialize in other types of marketing. And every year there’s more. How do you differentiate your agency from the rest and proffer impressive returns on investments for your clients? How do you provide top notch […]
By Corinne Wainer on Aug 28, 2024
In the competitive world of business, finding a strategic advantage can be pivotal to your success. One such advantage is marketing agency franchising. By aligning with a larger, established marketing agency, you can unlock a range of financial benefits that could significantly enhance your profitability and growth potential. This blog will delve into the financial […]
By Corinne Wainer, Umbrella Senior Content Manager on Aug 15, 2024
Client relationships are the backbone of any successful marketing agency. As an agency owner, you understand that building and maintaining strong connections with your clients is crucial to your success. Your ability to sell your services and retain clients is directly tied to the strength of these relationships. Here’s why client relationships are the key […]
By Corinne Wainer on Aug 7, 2024
As a marketing agency owner, you know that managing multiple campaigns, clients, and team members can quickly become a complex juggling act. With so many moving parts, staying organized and keeping track of success metrics is essential for maintaining high performance and ensuring client satisfaction. Yet, relying on disconnected tools and platforms to monitor your […]
By Umbrella Staff on Jul 27, 2024
In 2024, navigating the marketing landscape means embracing a blend of advanced technology, personalized strategies, and creative innovation. As you look to Umbrella to help start your own marketing agency, grow your existing marketing agency, or as a marketing agency partner, consider these top trends shaping the most successful agencies this year: stay ahead by […]
By Umbrella Staff on Jul 24, 2024
To become a successful marketer, you just need to communicate well. Marketing is fundamentally about communication because the essence of marketing is to convey messages that inform, persuade, and remind consumers about products, services, or brands. Excellent communicators like yourself often want to take their skills and talents to the next level by beginning their […]
By Umbrella Staff on Jul 19, 2024
Social media ecommerce has revolutionized how people buy, and one of the most exciting additions is a livestream shopping event. Livestream shopping events are booming, and they are a powerful new way for your marketing agency’s clients to reach their customers and close sales through human interaction. People can ask questions, see demos, and feel […]
By Deborah Kurfiss, Umbrella Communications & Content Director on Jul 11, 2024
The 4th of July has come and gone. If you have not yet begun your marketing agency clients’ 2024 holiday marketing planning, you may want to get going. After all, holiday sales can generate a critical amount of revenue for many businesses. Read on to find out why starting early enables you to help your […]
By Deborah Kurfiss, Umbrella Communications & Content Director on Jun 28, 2024
When you’re running a marketing agency, you need to set yourself apart and develop a strong brand presence. Building thought leadership is one of the most effective ways to do that. Here’s a comprehensive guide on how as a marketing agency owner, you can build your brand through thought leadership content, enabling you to increase […]
By Deborah Kurfiss, Umbrella Communications & Content Director on Jun 21, 2024
Leads are the lifeblood of any marketing agency or any business for that matter. It’s critical to target leads that are the most likely to convert and get them ready for the next part of the sales funnel. That’s why today we’d like to talk about Marketing Qualified Leads, often referred to as MQLs. What […]
By Umbrella Staff on Jun 14, 2024
If you have small business clients, you already know that Facebook can be an effective and economical way for your clients to reach their ideal audiences. Facebook is renowned for enabling businesses to finely target their audiences by demographics and interests. You can also use Facebook location targeting, but it takes a little tweaking to […]
By Umbrella Staff on Jun 7, 2024
The widespread adoption of mobile devices such as smartphones and tablets has created new opportunities in the form of micro-moment marketing. Micro-moment marketing is all about connecting with consumers in real-time at critical points in their customer journey. Keep in mind that 91% of smartphone users look up information while in the middle of a […]
By Umbrella Staff on May 31, 2024
Recently, we published an article discussing the importance of engaging customers using interactive content such as quizzes and polls. Quizzes and polls can engage users, gather valuable insights, and foster deeper connections with your marketing agency’s clients’ audiences. For marketing agencies, leveraging these tools effectively across various channels can significantly enhance their clients’ reach and […]
By Umbrella Staff on May 28, 2024
If interactive content is not a major marketing focus for your agency, you may want to include it in your offerings now. Providing your clients with interactive content such as quizzes and polls can help to set your agency apart. You can use quizzes and polls in various channels such as on a client’s website […]
By Deborah Kurfiss, Umbrella Communications & Content Director on May 24, 2024
It’s a marketing maxim, “Show them, don’t just tell them.” Solid case studies (also called success stories) offer your audience vivid evidence of the superiority of a product or service. They explain in detail how your service (or your client’s product or service) helped a specific client achieve success and include accolades from that client. […]